Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content“[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
Social media can be said to have three components;
- Concept (art, information, or meme).
- Media (physical, electronic, or verbal).
- Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
So far the definition by Wikipedia on Social Meda.
At CMD we can assist you in setting up your social media and web 2.0. accounts and link it all to your blog.
Why would you do that ?
Simple answer, if you are not linked to all these web 2.0. and social media channels, you won’t have a very (horizontal and vertical presence). Hence try it out and and expand your online identity, whether you are a company or an individual.
Contact CMD if you need some help on the usage of this. We can provide you with :
- simple but effective account setup
- full social media campaign
- instructions on how to use social media and web 2.0. in general
- social media consulting sessions (mostly done online, via skype, msn, yahoo chat)
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