In the News
Today we shared statistics on the value of sharing, and how Email vs. Twitter vs. Facebook perform at various stages of sharing. You can read more about this on the ShareThis Blog or in MediaPost‘s article.
Sharing vs. Search
Many of our publishers are seeing increasing results from sharing. Here are a few network-wide observations. Stay tuned to our blog and site for more insights in coming weeks.
- Sharing can make up 5-10% of your overall traffic.
- Sharing can make up 15-30% of your search traffic.
- Sharing drives 25-50% more engagement (page views/unique) than search.
Not seeing these results yet? Contact pubrelations@sharethis.com to learn about better sharing practices for your site.
2009 GrowthShareThis network saw a 200% increase in “shares per page view” in 2009: This means that on average, for every page view served on your sites, you doubled your rate of sharing. The auto-preference and on-hover features are contributing to this increase. Keep up the good work and let us know if we can help further improve your sharing success.
Yahoo! Integration is a Success: Since rolling out this feature in October, we’ve seen connected users usage rates increase dramatically, meaning your content is being shared more often. We’re seeing four shares per user from Yahoo! connected users, which is higher than our average. Stay tuned for more social connections in 2010 that will further increase your traffic and engagement.
source : email from sharethis. see also http://sharethis.com/blog/2009/12/16/the-value-of-sharing-social-engagement/
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